Amanda is a product designer and systems architect who turns complex, fast-moving brands into coherent visual systems — where creative craft meets digital infrastructure.

• Restructured the Figma workspace and mentored team members to drive efficient design-system adoption.
• Created detailed documentation and design guidelines that align creative teams with cross-functional partners.
• Developed a website design system with Figma–Relume integration, accelerating web development by up to ~75%.
• Led a 100+ page website revamp under one clear, shared set of design guidelines.
• Drove a 67% increase in website CTR and drastically improved page-load speeds.
• Executed a global typography migration from “Avenir” to “Inter” by enforcing new font variables across all materials.

• Delivered 500+ design requests annually (JIRA tickets) with minimal delays and consistent quality.
• Maintained on-time delivery through periods of major organizational turbulence and market exits.
• Engineered a high-impact Pricing Page using AI-driven research to align complex stakeholder requirements.
• Boosted email conversions from 5% to 8% by optimizing banners and doubling click rates.
• Built a universal Blog Banner library, scaling visual consistency across 1,000+ articles.
• Secured a 10/10 peer eNPS for exceptional reliability from cross-functional stakeholders.

• Main point of contact for web design, owning the web pages and localized landing pages.
• Created social assets for LinkedIn, Instagram and YouTube, tailored across 3 markets (SG, ID, HK).
• Worked within the Commercial department, supporting day-to-day creative and design needs.
• Collaborated closely with Product to keep features and messaging clear and aligned.
• Designed graphic assets for Aspire-hosted and co-branded events.

Working through Behance & Instagram to help small businesses sharpen their digital presence.

• Completed 20+ projects in five months across a range of industries.
• Ran interactive client interviews using the CORE Discovery framework (the Futur) to shape user stories and flows.
• Delivered 3 landing pages, 1 full website, and 2 website redesigns.
• Created the visual identity for 6 brands, presented through stylescapes and clear concept visualization.
• Took on selected photography and video-editing projects.

Joined near the agency’s founding and helped grow it into one of Morocco’s most recognizable travel brands.

• Built the brand’s visual identity, aligning the visions of 3 different stakeholders.
• Defined the logomark, brand colors, typefaces, and a coherent set of guidelines.
• Designed posters, banners, business cards, and brand collateral across channels.
• Managed social media and content strategy, lifting customer conversion by roughly 150%.
• Created 8+ customer-friendly itineraries; occasionally led tours and shot photography.