“We spent years cold-calling distributors. Two months in, three chapters had introduced us to buyers who already knew our name.”
Whether you’re looking to source trusted B2B vendors, hire executive talent, or co-invest in high-potential ventures, Identity is your gateway to proven business execution.
A global network for entrepreneurs, leaders, and creators
The feed is where the community actually lives, so I rebuilt it as a template system: a consistent grid, a fixed type hierarchy, and reusable layouts any admin can fill in minutes. Now every post finally looks like it belongs to the same voice.
The three intents each became a sub-brand with its own accent colour, a simple, ownable cue that tells members at a glance whether something is about connecting, collaborating, or contributing. The same “id.” naming then stretches to every city chapter and program.
Pushing one message to everyone had stopped working. A small active core could spread it outward.
Members find their own city, then open it to see who is there, what they run, and who leads it.
Figma or Illustrator would need a designer every time. Canva holds the quality and any chapter lead can use it.
Diversity is what this community runs on, so the system stretches to fit new cities and fields instead of being redrawn.